Who said irony was dead?

Irony? Ironing? Thank god for England:

The sport was born seven years ago when a young man named Phil Shaw came home from his job at a knitwear factory in Leicester, England, and found himself face to face with a mountain of creased laundry. Thinking that he would rather be rock climbing, Mr. Shaw took his ironing board out to his garden, attached his iron to a long extension cord and pressed his pants.